Insider Thoughts: 10 Years of Customer Care Excellence

by Jen Belknap, Internal Communications Manager, Alliance Data Card Services

CareJust last month, our Customer Care Centers received a tenth “Center of Excellence” certification from BenchmarkPortal. We’re honored to be the first financial institution to accomplish this. Or, we should say, we’re honored to have such remarkable associates, who have earned and achieved this recognition for ten years straight. They bring positivity and compassion to their work each and every day, impacting the lives of our customers and driving our business forward.

How did we get so lucky? Why have such amazing people chosen to invest their time and talents in Alliance Data? Well – we’ll let them tell you!

What makes you excited to come to work?

Robert_Lasley_LenexaRobert Lasley (Lenexa, 2 years with Alliance Data Card Services): It excites me to know that I will help someone every day – whether it’s a fellow associate or a cardholder.


Adam_Stanford_MilfordAdam
 Stanford (Milford, 7.5 years with Alliance Data Card Services): I love the work that I do and the company I represent. I look forward to working with my team each day by coaching, challenging, and motivating them to be the best. Having the top team for five straight months would make anyone excited to come to work!

How do you strive to give the best customer experience possible?

ToddDunning_003_WVTodd Dunning (Westerville, 6 months with Alliance Data Card Services): I ensure that not a single customer hangs up angry or frustrated. I want each customer to be completely satisfied and proud to be a customer of the brands we support.

Desiree AhnquistDesiree’ Ahnquist (Coeur D’Alene, 8 months with Alliance Data Card Services) : The simple act of actually listening to what the customer has to say can make a world of difference to them. In Payment Solutions, our customers are expecting to be treated harshly, and that’s not what we’re about. Being kind and taking the time to really explore all the options can open new doors to resolution – or at least ease the stress of the customer.

How does Alliance Data’s training prepare you to successfully handle all calls?

KristinBartley_002_WVKristin Bartley (Westerville, 2 years with Alliance Data Card Services): Alliance Data does a great job at providing us with customer experience workshops and motivating us to provide outstanding customer service. Also, supervisors are always willing to sit down with us and provide feedback and advice.

Lasley: Having awesome trainers in Lenexa definitely allowed me to have confidence and the knowledge to navigate our systems, enabling me to have an immediate, positive impact in our retail collections department.

Name a situation when you felt empowered to use your best judgment to handle a call?

Bartley: An older gentleman’s card was blocked for suspicious activity, and I had to ask him security questions from Experian. He had trouble answering the questions and failed. Normally, we would close the account. However, I didn’t believe he was suspicious, and I thought it was simply because he could not hear very well. Instead of closing his account, I looked his address up on Google maps and asked questions that only he would know. He was very happy and thankful that I was able to reopen his account and verify his identity another way.

Corina_Sweeney_WestminsterCorina Sweeney (Westminster, 2.5 years with Alliance Data Card Services): I spoke with a customer who was frustrated because she only had her card for a month, she was unable to make it to the store, and she was being kicked off the website (during our recent update). I was excited, because I had the power to help her with her payment over the phone and waive the pay-by-phone fee. This really relieved her stress and helped start her relationship with our brand partner on the right foot.

Share a time when you connected with a customer or turned a complaint into a positive experience:

Ahnquist: A customer’s life had been turned upside down. She called to say she was giving up, because there was no way to get caught up. It was very difficult to work with at her first, but I gave her insight on how we could change the situation. I able to help her with the several accounts she had, and we discovered that we had a lot in common. At the end of the call, she said she found a new friend – and who would have thought it was someone in collections.

Dunning: I was able to connect with a customer who had horrible experiences with prior collectors. She was extremely frustrated and asked to speak with a supervisor before I could even open the call. Rather than place her with a supervisor right away, I chose to calm her down and explain why I was calling. In the end, I was able to collect three payments and received recognition from the customer, when she asked to speak with my supervisor about my performance and customer service skills.

Anything else?

Sweeney: I feel so fortunate to have found a company like Alliance Data. We spend most of our daily hours at work, and we get to make it an adventure, instead of a job. It’s been an amazing journey so far, and I can’t wait to see what’s next!

Ahnquist: I have to say that working for Alliance Data is one of the best decisions I have ever made. It has changed my perspective and shown me that when a company cares, it positively affects how effective the business is.

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Jen_BelknapJen Belknap is the Internal Communications Manager at Alliance Data Card Services. In her role, Jen is responsible for helping the organization communicate to associates to keep them informed, connected, and engaged to the business.

Culture of Caring: Secrets of Outstanding Customer Care

by Sallie Komitor, Senior Vice President and Chief Customer Officer, Alliance Data Retail Services

Hands in shape of heartPeople are always curious about the “special sauce” that sets Alliance Data apart from our competitors – and they’re always surprised that I’m so willing to share it. Truth is I’m happy to, because the things that make us who we are as a brand simply can’t be duplicated. To me, it comes down to two key elements: the unique retail heritage that defines how we approach our brand partners and our cardmembers, and our outstanding pool of talented people.

1. Make Customer Care the Root for Your Success

Heart in handsOur retail heritage has always been a critical component of our care strategy. In the beginning, our understanding of the retail market – its cycles and constant change – helped us show our brand partners that we “got it” – their concerns were our concerns. Whether it was an interaction in the store or on the phone with one of our associates, customers had expectations of their favorite brands. Time and time again we delivered an experience that met or exceeded those expectations, acting as a true extension of our partners’ brands, and it helped set the foundation for who we are today. We spoke a common language and earned the trust of our brand partners to take care of their most important asset: their customers.

So much of who we are today is based on those early days. We’ve continued to evolve along with the industry, which is more competitive than ever; our partners are looking for new ideas to help keep their brands fresh and relevant. Our marketing and loyalty expertise, coupled with our strong focus on the customer experience, helps us deliver solutions and opportunities. We’ve made it our business to know the customer better than anyone – and we use that knowledge to create end-to-end customer experiences that complement the brands’ promise.

2. More Empowered Associates = More Positive Customer Experiences

Smiling people in circleWe work to establish the right rapport with every customer, weaving in the necessities of regulatory scripting without disrupting the fluidity of the call. I make it sound easy, but it’s really only possible – and successful – because each and every one of our Care Center associates completes a thorough series of customer service skills training sessions, which begin as soon as they join the Alliance Data team. Those behaviors are constantly reinforced through call listening, customer satisfaction feedback, and supervisor and peer-to-peer coaching. Once those skills are engrained, we encourage our associates to make the most of who they are, letting their personality shine through. It’s great to see consistency enhanced by individuality.

Developing the right culture for customer care is critical to success, but has to be genuine, with the right people in place, and the right expertise. That ‘secret sauce’ is why Alliance Data Customer Care Centers have been certified as “Centers of Excellence” an industry-leading ten times.

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Sallie Komitor

Sallie Komitor is Senior Vice President and Chief Customer Officer for Alliance Data Retail Services. Sallie is responsible for the operations and customer service standards across all Alliance Data Customer Care Centers; these facilities support more than 145 client portfolios and have been certified as ‘Centers of Excellence’ an industry-leading 10 times.